John Pinckney

619-578-3933
john@johnpinckney.com

Marketing Consultant
ReachLocal IMC

S.E.M.P.O. Member

  • Online Reputation Mgnt
  • Search Engine Marketing
  • Remarketing
  • Emerging
  • Social Media
  • Branding
  • Mobile
  • Video
  • Chat

Profile

Sales & Marketing Support Manager at San Diego Postal & Shipping Equipment
Marketing and Advertising | Greater San Diego Area, US

Experience

  • Jun 2012 - Present
    Sales & Marketing Support Manager / San Diego Postal & Shipping Equipment
    Managed two different contact management (CRM) system administrative needs Assisted sales team researching high level opportunities Developed, implemented and optimized new web presence strategy Integrated and trained staff on cloud based solutions to increase efficiency Created digitization process for contract entry HIPPA Solutions certified 2013
  • Dec 2011 - Present
    Sales & Marketing Manager / Computer Market Research
    • Developing custom content and marketing plans for the SalesforceSimplified project • Creating curriculums and training manuals for Salesforce training class and implementations • Architecting, consulting and configuring Saleforce.com instances for clients • Fostering company partner program and spearheading business development opportunities
  • Apr 2011 - Present
    Regional Deals Manager / ReachLocal
    • Lead, managed and coached 30+ deals marketing consultants in top 15 U.S. DMAs • Spearheaded Facebook Deals and other confidential deals pilots • Coordinated and facilitated “BootCamp” in Plano TX, U.S. training headquarters • Conducted weekly meetings with reps individually analyzing metrics to evaluate performance • Created channels of communication and a new corporate culture in a virtual environment • Composed sales materials, FAQs, sales contests and weekly webinars
  • Aug 2010 - Present
    Deals Marketing Consultant - Internet Marketing Consultant / ReachLocal
    I sold daily deals. My advertisers are able to acquire new customers and make sales for no out of pocket cost. They only pay for the customers I deliver. Cost Per Acquisition and Group Buying Formerly an Internet Marketing Consultant with ReachLocal. I managed a book of business that I personally acquired. Specializing in search engine marketing, social media marketing and online reputation management.
  • Oct 2006 - Present
    Account Representative / Yellowbook
    New customer acquisition and retention. Servicing print yellow page and search engine marketing customers in Richmond VA and San Diego CA.
  • 2002 - Present
    Owner / Cydcor ICL Owner/King's Ridge Inc
    • Outsourced b2b marketing for clientele with exclusive rights to central VA & VA Beach • Managed direct marketing and sales campaigns for AT&T, Staples & First Horizon • Directed and lead professional sales team of 30+ representatives • Trained managers on leadership, team building, sales and personnel management

Education

  • 1996 - 2001
    Radford University - College of Business and Economics
    Bachelor of Science in Marketing
    Activities: Sigma Nu Exec -Treasurer Inter Fraternity Council Exec - Treasurer
  • SKHS

Additional Information

Interests:
Golf, Cooking, Music, Reading

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